I am looking to hear your thoughts about brining dealerships and their inventory onto mobile phones.
1) “Hype or a necessity?” - Do you think dealerships should adopt a mobile marketing strategy and showcase their inventory on mobile phones? If so why?
2) Given the capabilities of a mobile phone (GPS, messaging, etc), how do you see mobile phone serving buyers and sellers?
3) If you were looking to adopt a mobile marketing solution, what would be your decision factors (cost, time, ROI, # leads etc.)?
4) What lessons have you learned from having a web site and how do you see these lessons apply to a mobile web site?