On March 19th and 20th an interactive automotive workshop will take place in Dallas, TX. The event is designed as an intensive and interactive learning series on technologies, tools and processes for car dealerships looking to create more successful Internet departments and operations.
Reach For Knowledge is a sales-free, objective environment where dealer representatives have the forum to openly discuss and learn more about the latest trends in attractively and effectively selling to the lucrative yet elusive online car buyer. Attendees will be able to leverage the presenter’s years of applied dealer Internet experience to explore theories, study practical examples, ask questions, and troubleshoot their own Internet strategies.
The lineup includes John Meadows, eCommerce Director for Huffines Auto Group, to discuss third party leads and inventory listings; Chris Hanson, eCommerce Director at David Thomas Auto Group, to discuss the Internet lead follow up process; and Jeff Kershner, Corporate Trainer at Mile One Automotive and DealerRefresh Blogger, to speak about CRM and lead management tools. Other topics will include Web site branding, transactional Web sites and shopping carts, and search engine marketing and optimization.
The event is co-sponsored by ReachLocal Auto, Dealer Advisor and Ai-Dealer. For more information follow this link: http://www.ai-dealer.com/Reach_Success.html
Feel free to send questions my way as well.