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Dealers United Announces First Deal for Members: SEO Services from KPA


KPA beat out more than 30 other SEO vendors to be given the opportunity to present their best offer to Dealers United members.


Sarasota, FLA – March 28, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, introduced their first deal to members today, search engine optimization (SEO) services offered by winning vendor KPA. Dealers United, which launched in October of last year and is free for dealers to join, put 35 different SEO vendors through a rigorous testing process that included surveys, interviews, reference checks, verification of white hat SEO practices and testing before naming KPA the selected vendor.

The result is an unprecedented discount for the SEO services, only revealed to Dealers United members, along with industry leading terms and conditions.

 “This launch represents the fulfillment of a promise we made to our dealer-members at the inception of Dealers United: we pledged the best deals; the best prices; and the best negotiated terms on industry-leading products and services provided by top vendors. I think our members will find all of that and more with our first deal with KPA,” said Matt Buchanan, co-Founder of Dealers United and Dealer Principal of Sarasota Ford.

In many ways, Dealers United acts as the business development arm for private dealerships and private dealer groups by researching vendors and negotiating their services at a substantial discount. Members cast their votes for the categories to be presented and receive monthly offerings at highly discounted prices from fully-vetted vendors. While members have the ultimate power in determining whether or not they buy the service, like any good buying community, the more members who purchase the selected deal, often times the better the pricing.

“It was a rigorous vetting process and we were up against some amazing companies in the industry, so we’re truly honored to be the first vendor selected by Dealers United, “ said Vane Clayton, CEO of KPA. “We can’t wait to get our SEO services into the hands of the Dealers United members and show them the remarkable power of truly great search engine optimization.”

If you are an automotive dealer and would like to become a member of Dealers United, please visit: If you are an exceptional automotive industry vendor and interested in being considered for a future members-only deal, please complete the vendor registration process here: Dealers United is not just another buying group that “recommends” vendors and products to members. The community is, in effect, an extension of the dealer-members; and does not just negotiate deals or “group pricing.” Dealers United thoroughly vets all suppliers and categories well before negotiations with a provider for a given product or service.

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About Dealers United:

Dealers United is the first service to truly leverage the buying power of individual dealerships.  By acting as a dealer advocate, Dealers United vets vendors, negotiates great deals and levels the playing field against very large dealer groups. Our goal is to ensure that every dealer, regardless of its size, has an equal opportunity to grow and succeed in this industry. As individual dealerships are increasingly challenged to allocate expensive resources to select the right vendors, Dealers United aim is to build strong relationships, negotiate terms and pricing with vendors and stand united. For more information on Dealers United, please visit

Media Contacts: 
Laurie Halter

Charisma! Communications

Ph (503) 245-3140


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