We are providing free access to our new Lead Scoring service for the remainder of 2008. Over the last month, we have scored over 250,000 leads and we have seen very good correlation between our scores and actual sales. In fact, actual results are showing leads we score as "Hot" close at 5 times the rate that "Cold" leads close.
Why provide free access?
Via the Internet, we have the opportunity to collaborate with potential dealer users all over the country. We have a fundamental belief that providing open access to our lead scoring beta will accelerate the service’s value to our dealer customers. In addition, it is important for all of us to understand the “best practices” of using lead scoring. So we hope to get a lot of valuable dealer input.
How do you score your leads?
It is extremely easy to participate:
1. Register for beta access
2. Forward your leads to a unique email address we will provide your dealership
3. View your lead scores through our lead scoring beta website
How do you request beta access?
To request access to Trilogy's Lead Scoring Beta service, please send your request to:
In your email request, please include the following information:
- Dealership name
- Dealership address
- Dealership website URL
- Primary contact name
- Primary contact phone number
- Primary contact email address
- Lead providers currently used
We will review your request within 2 business days. If approved, an email will be sent to the "Primary contact email address" provided. The email will include your Beta username and password and instructions for submitting leads and viewing lead score results.
: Beta access is only available to franchise dealers.
How do you learn more, ask questions or provide feedback?
Register on our lead scoring support forum
for complete beta instructions and on-going support.
In addition, it would be great to get a general lead scoring discussion going here at ADM.
Sr. Product Director
Trilogy Automotive Services