Automotive Digital Marketing

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All ADM Discussions Tagged 'retention' (7)

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Not everything is digital is it?

OK, I know this is Automotive DIGITAL marketing and I may be crucified for this post.   But, how many dealers still use real tangible stuf…

Started by jon nigbor

1 Oct 11, 2013
Reply by Big Tom LaPointe

Which group of customers provides a greater return, new or existing?

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advert…

Started by Mike Gorun

1 Oct 23, 2012
Reply by Ralph Paglia

Would You Pay Your Employees $7,500 to Go On Vacation?

I recently came across this video and story by Fox business ( that profiles a Denver-based software company, FullConta…

Started by Mike Gorun

0 Sep 11, 2012


Free listing for ADM members in new Auto Repair Directory

As the economy continues to slump, and as more consumers are foregoing the purchase of new cars and hanging on to their old ones, the cost…

Started by Mo Goulet

3 Sep 5, 2012
Reply by Mo Goulet

Which of these creates the most repeat customers?

Which do you think inspires the most customer loyalty and repeat customers: the brand (such as vehicle make), customer service, or monetary…

Started by Mike Gorun

0 Aug 21, 2012

What’s In It For Your Customer?

Today’s customers want loyalty programs to be “about them” — individual, relevant and meaningful. Personally relevant deals are the second…

Started by Mike Gorun

0 Jul 3, 2012

Who are you selling more cars to, Gen Y’s or Baby Boomers?

Last month Foresight Research released the 2012 Dealership Experience Strategy Report. Among its findings are that older shoppers are less…

Started by Mike Gorun

0 Jun 12, 2012


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