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All ADM Discussions Tagged 'loyalty' (10)

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Not everything is digital is it?

OK, I know this is Automotive DIGITAL marketing and I may be crucified for this post.   But, how many dealers still use real tangible stuf…

Started by jon nigbor

1 Oct 11, 2013
Reply by Big Tom LaPointe

Have You Defined Your Dealership's Why?

I REALLY like this opening statement from the new Cobalt eBook on this topic: Dealerships Need a Why Wake-up Call Since the dawn of time, d…

Started by Ralph Paglia

1 Apr 14, 2013
Reply by Diane Anderson

How important is brand loyalty to creating customers who are loyal to your dealership?

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-capt…

Started by Mike Gorun

0 Nov 6, 2012

Which group of customers provides a greater return, new or existing?

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advert…

Started by Mike Gorun

1 Oct 23, 2012
Reply by Ralph Paglia

Would You Pay Your Employees $7,500 to Go On Vacation?

I recently came across this video and story by Fox business (http://bit.ly/Q2IeZn) that profiles a Denver-based software company, FullConta…

Started by Mike Gorun

0 Sep 11, 2012

Which of these creates the most repeat customers?

Which do you think inspires the most customer loyalty and repeat customers: the brand (such as vehicle make), customer service, or monetary…

Started by Mike Gorun

0 Aug 21, 2012

What’s In It For Your Customer?

Today’s customers want loyalty programs to be “about them” — individual, relevant and meaningful. Personally relevant deals are the second…

Started by Mike Gorun

0 Jul 3, 2012

Who are you selling more cars to, Gen Y’s or Baby Boomers?

Last month Foresight Research released the 2012 Dealership Experience Strategy Report. Among its findings are that older shoppers are less…

Started by Mike Gorun

0 Jun 12, 2012

Communicating with Customers Effectively

Say I am going to my friend John’s house for a BBQ party, we have some dinner, (delicious bratwurst), some drinks and some good-times. As t…

Started by Tim Clemens

0 Mar 28, 2011

What are your Email Marketing Best Practices?

Here at re:member group's Arrow Email Marketing Department, we spend a lot of time thinking about best practices.  What are practices that…

Started by Tim Clemens

0 Mar 24, 2011

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