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All ADM Discussions Tagged 'automotive' (139)

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Do We Secretly Hate Our Customers? (a tongue-in-cheek view of automotive sales)

The other day I was sitting around talking with a friend in the car business, an older gentleman who has been in finance and insurance (F&a…

Started by Mike Elliott

0 Mar 10


Breakthrough: Use Millennial Marketing to Reach Boomers

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Anyone who reads my columns frequently, or sees me s…

Started by Mike Elliott

0 Feb 27


Setting the stage for a “huge” December

Plenty of incentive money left after Nov. sales rise 5% Timely automaker Black Friday promotions and a strong economy drove U.S. auto sales…

Started by Mike Elliott

0 Dec 2, 2014


Automakers Create “Privacy Principles” for New Vehicles

When Ford’s global marketing chief Jim Farley suggested the maker “knows” what its customers do behind the wheel earlier this year, it trig…

Started by Mike Elliott

0 Nov 15, 2014


Have You Become Too Cynical to Be a Good Car Salesman?

Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. Th…

Started by Mike Elliott

0 Oct 17, 2014



You need to advertise your business, but that comes with two stipulations: Advertising needs to be both inexpensive and targeted at a local…

Started by Mike Elliott

0 Oct 11, 2014


3 Ways Technology and Transparency Are Transforming New Vehicle Retailing

It’s fair to say that the advent of new technologies and the rise of pricing transparency have forever changed the used vehicle business. T…

Started by Mike Elliott

0 Oct 8, 2014


Five Technologies That Will Make Future Cars Safer

Pedes­tri­ans some­times wan­der into traf­fic. Imag­ine if their cell phones could alert oncom­ing dri­vers. In a sys­tem being tested by…

Started by Mike Elliott

0 Sep 20, 2014


Your GM Car Will Soon Know When You're Texting (And Tell You To Stop)

A decade ago, you'd assume that the idiot on the highway in front of you weaving back and forth across the yellow lines was drunk. Today, t…

Started by Mike Elliott

0 Sep 2, 2014


Outstanding auto loans total higher than ever

It looks like Americans are feeling more confident about borrowing money again, at least when it comes to their cars. Credit reporting gian…

Started by Mike Elliott

0 Aug 1, 2014


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Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

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