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Mike Gorun's ADM Discussions (11)

ADM Discussions Started (11) Replies Latest ADM Activity - Click "More" at bottom!

Do you think sales will increase in 2013

From Moody’s to Edmunds to R.L. Polk, many auto industry experts have predicted a positive but “scaled back” rate of growth for 2013. Do yo…

Started by Mike Gorun in AUTO INDUSTRY NEWS - Discussions about Auto Industry, including dealerships, car companies and government, but not about suppliers (see cetegory)

0 Jan 8, 2013

How important is brand loyalty to creating customers who are loyal to your dealership?

A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-capt…

Started by Mike Gorun in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Nov 6, 2012

Which group of customers provides a greater return, new or existing?

Businesses grow either by new customer acquisition or by getting more business from their existing customers. For postcard mailings, advert…

Started by Mike Gorun in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

1 Oct 23, 2012
Reply by Ralph Paglia

If You Want More Loyal Customers, Be Sure To Offer Savings & Rewards

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a rece…

Started by Mike Gorun in DEALERSHIP MANAGEMENT, MONITORING and REPORTS - Achievements, Milestones, Sales Team and Organizational Leadership Topics, awards or achievements you and your team have earned

0 Oct 9, 2012

Would You Pay Your Employees $7,500 to Go On Vacation?

I recently came across this video and story by Fox business (http://bit.ly/Q2IeZn) that profiles a Denver-based software company, FullConta…

Started by Mike Gorun in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

0 Sep 11, 2012

Which of these creates the most repeat customers?

Which do you think inspires the most customer loyalty and repeat customers: the brand (such as vehicle make), customer service, or monetary…

Started by Mike Gorun in PROCESS MANAGEMENT- CRM, BDC and lead Management Processes, Emails, Phone Scripts, Facility Design, Tools and Suppliers

0 Aug 21, 2012

Online Reputation Affects Customer Loyalty

Your online reputation can have a big influence on customer loyalty. If your current and potential customers see that your dealership has p…

Started by Mike Gorun in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Jul 31, 2012

Are You Using Social Media to Create Loyal Customers?

The more you engage with customers, the more you increase their trust and loyalty. Facebook and Twitter are ideal platforms for engaging wi…

Started by Mike Gorun in WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates

0 Jul 17, 2012

What’s In It For Your Customer?

Today’s customers want loyalty programs to be “about them” — individual, relevant and meaningful. Personally relevant deals are the second…

Started by Mike Gorun in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Jul 3, 2012

What is your dealership’s most popular loyalty program reward?

When customers enrolled in your loyalty program redeem their accumulated rewards points, what do they perceive to be the most valuable rewa…

Started by Mike Gorun in DRIVING TRAFFIC - All Advertising, Promotional Campaigns, Creative Assets and Techniques used to Drive Traffic

0 Jun 26, 2012

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