Automotive Digital Marketing

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WEBSITE CONTENT - How to Get Visitors to Interact, Engaging Content, Driving Increased Website Visitor-to-Dealer Contact Conversion Rates (146)

Featured ADM Discussions

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities   Myth… …Reality! 1.     By the time consumers reach a dealership website, they are ready tomake a pu…

Started by Ralph PagliaLatest Reply


Vendor

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Inform…

Started by Colin ForrestLatest Reply

High Value RSS Feeds For ADM Members to Use

Automotive RSS Feeds For Car Dealer Use Automotive News Answers the Question: What is an RSS Feed? RSS (Really Simple Syndication) is a w…

Started by Ralph PagliaLatest Reply

ADM Discussions Replies Latest ADM Activity - Click "More" at bottom!

Car Buyer Myth Busters from PERQ

5 Key Car Buyer Myths and Realities   Myth… …Reality! 1.     By the time consumers reach a dealership website, they are ready tomake a pu…

Started by Ralph Paglia

0 on Sunday

Vendor

Understanding Customer Intent

Understanding customer intent has traditionally been separated into three main categories of internet searches, NIT -  Navigational, Inform…

Started by Colin Forrest

0 Sep 22

Anyone use chat systems at their dealer?

My dealer was thinking about using some sort of LiveChat to set up Internet customers to come in. Do people think this helps or hurts the B…

Started by DBeck

11 Nov 11, 2016
Reply by Jeffery Sterns

What are some KPIs you use when looking at Web Analytics?

I'm curious as to what web KPIs (key performance indicators) automotive marketers are using when it comes to their web analytics. If you're…

Started by Eddie Morales

1 Apr 18, 2016
Reply by Jeremy DeLorm

Dealer Websites of Tomorrow...

For those who don't know, let me place my disclaimer up front. We believe in responsive website design. We have our reasons that I won't go…

Started by Paul Accinno

1 Apr 8, 2015
Reply by Brian Amberg

High Value RSS Feeds For ADM Members to Use

Automotive RSS Feeds For Car Dealer Use Automotive News Answers the Question: What is an RSS Feed? RSS (Really Simple Syndication) is a w…

Started by Ralph Paglia

8 Aug 1, 2014
Reply by Alexander Lau

Influencer

Website Conversion Ratio- What is yours

Recently I was in a heated discussion with a dealer about conversion ratio's on dealer websites. It is my opinion that the national average…

Started by Frank Davis

19 Jul 24, 2014
Reply by Alexander Lau

Influencer

High performance Cobalt sites?

Hey folks, I need some examples of some of the better Cobalt sites out there, specifically when it comes to VDPs.   I have not done much wi…

Started by Justin Grubb

0 Jul 1, 2014

Influencer

Chat Doc - Free Live Chat advice

As 'car people', we have always helped friends and even customers who never bought with their purchases of vehicles from other sources, wit…

Started by Big Tom LaPointe

0 May 6, 2014

Influencer

Got CHAT questions? Get chat answers - from a car guy (or girl)

As with all auto dealership vendor services, there are a number of reputable chat software and managed chat providers. We love competition,…

Started by Big Tom LaPointe

0 Mar 28, 2014

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Top Automotive Marketing Forum Discussions

1. Confirm and Cultivate Your HVA

Posted by Garry House on August 17, 2017

3. Car Buyer Myth Busters from PERQ

Posted by Ralph Paglia on October 15, 2017

4. Understanding Customer Intent

Posted by Colin Forrest on September 22, 2017

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