Automotive Digital Marketing ProCom

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Influencer

Who’s at Fault for the Talent Shortage in Automotive Sales?

Rarely do I come across a dealer today who claims to have a sufficient number of vehicle sales personnel. When adding the word “quality” to…

Started by Garry House

0 Jun 14, 2016

Vendor

Common Pitfalls of Workflow Automation

Think automation is easy? Think again. Here are three ways it can screw up your systems - http://bit.ly/1ZqC9qe

Started by Priya

0 Jun 9, 2016

Influencer

How to Increase Sales “the Easy Way”

At the Sonic Automotive Dealer Academy in 2003, we began using, as a teaching tool, an article titled, “Simple Techniques to Grow Your Busi…

Started by Garry House

0 May 20, 2016

Influencer

A 6-Step Guide to D-I-Y Compensation Planning

As the most visible compensation expert within the retail automotive industry, I frequently receive dealer inquiries that sound something l…

Started by Garry House

0 May 9, 2016

Influencer

Nothing Replaces Sound Performance Management!

I’m sure that at some time in your retail automotive career you’ve been advised not to “chase shiny objects.” And if you attended the 2016…

Started by Garry House

0 Apr 21, 2016

Dealer

Dealer to Dealer New Vehicle Trades

I am looking to manage our dealer trade process better.  Does anyone have a solution other than Excel?

Started by Lee Merrill

0 Mar 1, 2016

Influencer

Change Your Culture, Boost Your Gross (Part 2)

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descripti…

Started by Garry House

0 Jan 28, 2016

Influencer

Change Your Culture, Boost Your Gross (Part 1)

“What is your biggest single challenge?” Although it may not quite come out of their mouths this way, the answer I consistently hear is, “M…

Started by Garry House

0 Jan 15, 2016

Influencer

I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople

Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizi…

Started by Garry House

0 Dec 22, 2015

Influencer

Thoughts on Changing Your Compensation Plans

A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a cop…

Started by Garry House

0 Nov 19, 2015

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