Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

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A 6-Step Guide to D-I-Y Compensation Planning

As the most visible compensation expert within the retail automotive industry, I frequently receive dealer inquiries that sound something l…

Started by Garry House

0 May 9, 2016


Nothing Replaces Sound Performance Management!

I’m sure that at some time in your retail automotive career you’ve been advised not to “chase shiny objects.” And if you attended the 2016…

Started by Garry House

0 Apr 21, 2016


Dealer to Dealer New Vehicle Trades

I am looking to manage our dealer trade process better.  Does anyone have a solution other than Excel?

Started by Lee Merrill

0 Mar 1, 2016


Change Your Culture, Boost Your Gross (Part 2)

Let’s assume that you’re doing a great job with your digital marketing. You display great photographs! You write great compelling descripti…

Started by Garry House

0 Jan 28, 2016


Change Your Culture, Boost Your Gross (Part 1)

“What is your biggest single challenge?” Although it may not quite come out of their mouths this way, the answer I consistently hear is, “M…

Started by Garry House

0 Jan 15, 2016


I’ve Finally Figured Out a Better Way to Pay Vehicle Salespeople

Since my message last month, in which I shared some ideas about the various metrics you may wish to include if you are considering minimizi…

Started by Garry House

0 Dec 22, 2015


Thoughts on Changing Your Compensation Plans

A couple of weeks ago Tommy Gibbs published an article titled “Does it Still Make Sense?” In case you haven’ read it, I have attached a cop…

Started by Garry House

0 Nov 19, 2015


Common Compensation Concerns

As a subject matter expert (SME) in dealership compensation planning, implementation, and management, the inquiries that I receive from pro…

Started by Garry House

0 Oct 28, 2015



Hello All- Does anyone know of a company that can take our DMS info and find email addresses for customers who we don't have email addresse…

Started by Kyle Hayden

1 Oct 22, 2015
Reply by Big Tom LaPointe


How Do You Prioritize Performance Management?

I’ve recently discovered that numerous dealership owners and senior managers believe that “the primary key” to Performance Management is em…

Started by Garry House

0 Oct 2, 2015


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