Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Millions of people now have social media accounts, and dealership personnel are certainly among them. Chances are that they're interacting with customers, friends, relatives, coworkers, and the world at large about their work and your business. It makes sense to come up with a social media policy that's both practical and legally defensible. In this workshop, Jim Radogna, President of Dealer Compliance Consultants, will discuss ...how to avoid the legal risks associated with improper social media use and establish clear guidelines to help employees understand ways they can use social media to help achieve business goals. Topics include:
• Acceptable employee uses of social media
• Social media use in employment decisions
• Potential harassment or defamation claims
• Privacy and copyright concerns
• Posting of reviews, endorsements, and testimonials
• Compensation issues with online reviews
• Advertising on social media sites
• Best practices for maintaining and enforcing your social media policy
• Best practices for creating an overall atmosphere of ethical, transparent disclosure.
• Practical tips on creating a social media policy that best fits your organization's specific needs and operations.