Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Workshop: Creating a Dealership Social Media Policy With Teeth

Automotive Event Details

Workshop: Creating a Dealership Social Media Policy With Teeth

Time: October 7, 2011 from 11am to 12pm
Location: Mirage Hotel
City/Town: Las Vegas, Nevada
ADM Event Type: workshop, at, 11th, digital, dealer, conference, &, exposition
Organized By: Jim Radogna
Latest ADM Activity: Sep 3, 2011

Export to Outlook or iCal (.ics)

Automotive Event Description

Millions of people now have social media accounts, and dealership personnel are certainly among them. Chances are that they're interacting with customers, friends, relatives, coworkers, and the world at large about their work and your business. It makes sense to come up with a social media policy that's both practical and legally defensible. In this workshop, Jim Radogna, President of Dealer Compliance Consultants, will discuss to avoid the legal risks associated with improper social media use and establish clear guidelines to help employees understand ways they can use social media to help achieve business goals. Topics include:
• Acceptable employee uses of social media
• Social media use in employment decisions
• Potential harassment or defamation claims
• Privacy and copyright concerns
• Posting of reviews, endorsements, and testimonials
• Compensation issues with online reviews
• Advertising on social media sites
• Best practices for maintaining and enforcing your social media policy
• Best practices for creating an overall atmosphere of ethical, transparent disclosure.
• Practical tips on creating a social media policy that best fits your organization's specific needs and operations.

Comment Wall


RSVP for Workshop: Creating a Dealership Social Media Policy With Teeth to add comments!

Join Automotive Digital Marketing

Attending (1)

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service