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The Dealership Metrics that Win Championships

Automotive Event Details

The Dealership Metrics that Win Championships

Time: September 18, 2014 from 10am to 11am
Location: Link Provided Upon Registration
City/Town: Seattle, Washington, USA
Website or Map:…
ADM Event Type: webinar, seminar, dealer training
Organized By: Rob Campbell and Chris Douglas
Latest ADM Activity: Sep 9, 2014

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Automotive Event Description

The Dealership Metrics that Win Championships

At the end of the day, what matters is how many cars you sell. So when it comes down to measuring your advertising performance, the only numbers you should care about are the ones that have been proven to lead to a sale. What’s the RBI of your KPI’s? Which KPI's belong in your starting lineup?

In this webinar we’ll:

  • Strip down a few of the most common automotive KPIs---clickthroughs, inventory searches, VDP views and more--- and explain why none of them can tell the full story alone
  • Propose an entirely new way to measure your advertising performance, one based on tracking the shopping behaviors that have proven to lead to a sale
  • Reveal specific strategies and techniques you can use to react to those shopper activities in real-time and distribute your advertising dollars to the channel that matters most

Join Cobalt Performance Improvement Consultant Rob Campbell and Chris Douglas, Director of Digital Advertising Product Management. 


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Comment by Ralph Paglia on August 29, 2014 at 11:18am

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

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