Leverage Web 2.0 sites using OEM supplied content and your customer lists to create business opportunities that will help you sell cars and prosper at a time when dealers are cutting expenses.
Ralph Paglia will show you how to leverage Web 2.0 sites using OEM supplied content and your existing customer databases to create high quality sales opportunities at little or no cost. This session will showcase examples of dealers using access to new sources of free OEM supplied information, image, video and rich media content that is updated daily, along with other free data resources, to enrich online dealership communities. Learn how to use multiple e-mail lists and SEO to take advantage of low or no cost web site platforms as an online magnet that pulls in and engages automotive Internet users in your area, along with previous sales and service customers. See how to reach critical mass, achieving Web 2.0 alchemy that drives sales opportunities to help you survive and prosper at a time when dealers are cutting expenses. No dealer or manager should miss this unique opportunity to see how their dealership can use new tools and emerging capabilities that did not exist in 2008 as part of a 2009 Guerrilla Marketing Strategy to generate business without spending more money! Attendees will receive free access to online resources they can use to gain competitive advantage in their local markets.
Ralph Paglia is the director of Digital Marketing Solutions for ADP Dealer Services responsible for OEM and enterprise business development. Paglia has established key ADP strategic alliances with Google, Yahoo!, KBB, Specific Media, Jumpstart, DoubleClick and others. While at Courtesy Chevrolet in Phoenix his Internet and BDC teams generated over 4,000 annual sales. He has over 20 years of automotive experience including dealership management roles and Reynolds Consulting Practice Leader. Paglia has developed dealer implementation programs for Ford, Mercedes-Benz, Honda, Toyota and others. He recently collaborated with Ford marketing executives to create and launch the Ford Digital Advertising Program for Dealers.