Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Time: October 6, 2011 from 11am to 12pm
Location: "The Mirage Hotel and Casino"
Street: 3400 Las Vegas Blvd. South
City/Town: Las Vegas, NV 89109
Website or Map: http://www.eventfarm.com/even…
ADM Event Type: digital dealer conference
Organized By: Ralph Paglia
Latest ADM Activity: Oct 3, 2011
11th Digital Dealer Conference Workshop:
How important is it to hire and train the right people while building a sales team that can convert opportunities created by marketing into actual sales results?
Organizational development is more important than ever before…with many dealers losing staff while cutting costs during the depths of the recession, those that are growing their business need effective strategies, tools and tactics for attracting, screening and hiring the best Internet sales professionals with the greatest chance of achieving their own personal success, as well as sales productivity for the dealership. This session will explore organizational development strategies, recruiting, screening, hiring and training tools as well as the materials and processes that the most successful dealers in America have been using for years, and are being used today as a means of increasing success in the hiring process. Ralph Paglia will share the tools and processes he has used to build some of the most successful Internet sales departments in America while teaching attendees what the essential "must haves" are, and how to get them when seeking to grow your sales departments into high performance digital marketing to sales conversion engines.
What action items will attendees take back to the dealerships?
1. Set up online automotive sales professional screening for their dealership(s)
2. Use "gaming" simulations to attract and recruit the best sales talent
3. How to evaluate which sales candidates are worth the time to interview
4. Create a job description that attracts the best Internet sales professionals
Ralph Paglia has 20-plus years of leadership in information technology enabled automotive marketing strategy and tactical implementation. Widely known as the outspoken director of Digital Marketing at ADP Dealer Services, Paglia is now vice president of Digital at Tier 10 Marketing. He is also the founder and editor-in-chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. Paglia has presented critically acclaimed workshops at each of the 10 previous Digital Dealer Conferences.