Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Time: January 16, 2014 from 12pm to 1pm
Website or Map: http://www.dealeron.com/webin…
ADM Event Type: webinar, free
Organized By: Eliana Raggio
Latest ADM Activity: Jan 15, 2014
By now, everyone knows that YouTube is a truly powerful and popular website and is the 2nd largest search engine in the world. So why are there so many dealerships that have yet to take advantage of it?
If you are not using YouTube to improve conversion, traffic, customer loyalty, branding or sales then you are missing an enormous opportunity! If your dealership has been holding off from fully utilizing YouTube then wait no longer! The experts are here and they are ready to help!
Peter Leto from Google and Phil “Mr. Video” Sura from Unity Works have teamed up to present a powerful overview on how video and YouTube can drive swift and dramatic results for your dealership. This amazing presentation will focus on website video strategies and best practices that dealers are using to drive conversion and sell more cars.
In this free 1 hour webinar, attendees will learn:
Don’t miss this opportunity to hear from 2 of the most knowledgeable people in the industry about how to unleash the power of YouTube & video to sell more cars!
PRESENTERS: Peter Leto is an Automotive Industry Strategist on the Google Automotive Dealer Jumpstart Team. He is responsible for providing automotive partners with scalable business solutions to further develop their regional and local advertising strategies. Growing up in the Motor City, Peter started his career in TV ad sales with Turner Broadcasting assisting the Detroit Three with national advertising programs. In 2008, he joined Google as an Account Manager in the Chicago B2B vertical, working with Fortune 500 companies primarily across the Manufacturing & Energy sectors. After three years he returned to Detroit in his current role in Automotive. Peter graduated from the University of Michigan with a degree in Political Science and Communications and currently resides in Birmingham, Michigan.
Phil Sura started the automotive division of UnityWorks Media, a web video company supporting over 1,500 dealerships and recognized as the video pioneer in the automotive space. Phil previously worked as a GM for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan & Associates. Spending the last 10 years developing cutting-edge video strategies for dealers across the country, Phil has earned the nickname “Mr. Video” from his peers. Furthermore, his “Best of the Best” panel discussions at the last 9 Digital Dealer conferences have garnered him extraordinary praise and allowed the audience to hear from some of the top retail Internet producers in the nation. Phil has also participated in regional training sessions sponsored by Auto Trader, Car Soup and AutoUp Link, is a regular contributor to Digital Dealer magazine, and he can be reached at firstname.lastname@example.org.