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Free Webinar: Is Your VDP Hurting Your SEM?

Automotive Event Details

Free Webinar: Is Your VDP Hurting Your SEM?

Time: September 17, 2015 from 2pm to 3pm
Location: PureCars Webinars
Website or Map: http://www.purecars.com/event…
ADM Event Type: webinar
Organized By: PureCars
Latest ADM Activity: Sep 9, 2015

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Automotive Event Description

Blending Merchandising and Advertising to Drive Results

Click here to register!

Overview:

Digital merchandising plays a critical role when it comes to determining what to market. This webinar will provide dealers with the latest in SEM technology that uses a blended approach of merchandising and digital advertising to reduce wasted ad dollars and improve SEM performance. Dealers face spend deficiencies when their digital campaigns are run by agencies that are not specific to automotive. So many advertisers take a vertical agnostic approach, but the reality is a dealership is not a hair salon, and their digital strategy should not focus on the same KPIs!

Key Takeaways:

  • Best practices for merchandising on VDPs and listing sites to boost SEM performance.
  • Learn how to increase relevancy, VDP views, and click-through-rates in your SEM campaigns.
  • Decrease spend deficiencies by identifying exactly which vehicles to market based on merchandising and other key indicators.

Click here to register!

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