Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Time: May 8, 2014 from 12pm to 1pm
Website or Map: http://www.dealeron.com/webin…
ADM Event Type: webinar, free
Organized By: Eliana Raggio
Latest ADM Activity: Apr 14, 2014
Just like the ol’ song goes…Little things mean a lot. The same holds true when discussing your online inventory listings.
Minor tweaks that you could make TODAY to your online inventory listings could make a huge difference in the amount of cars you sell!
In this eye-opening 1 hour webinar, Jasen Rice will teach you how to increase your vehicle’s search result pages (SRPs) by 100%, 200% and sometimes 500% by using an innovative pricing strategy that matches how the consumers are shopping. This increase in SRPs will also increase your dealerships VDPs (vehicle detail page views) by 30%, 50% and sometimes 100%. Attendees will also learn how using some of the OEM’s terms for options on their vehicles comments are costing them a ton of SRPs and losing exposure of their vehicles. We will discuss these terms, what to use, what not to use, how to maximize your inventory descriptions to increase VDP and how to implement the most effective pricing strategy.
If you want to know how to make your inventory listings by up to 500% more effective then this is a MUST-SEE PRESENTATION! Don’t miss it!
PRESENTER: JASEN RICE is the Owner of Lotpop, a company that helps dealerships manage their Internet processes, marketing and used car inventory as their virtual Director. A 17 year automotive veteran, Jasen spent 8+ years on the retail site running award winning Internet departments and 8+ years on the vendor side as a Performance manager for vAuto that allowed him to visit hundreds of dealers across the nation training them on used car inventory management. He has helped many dealerships greatly increase their used car sales. Jasen was featured on the cover of Digital Dealer in Oct 2005 and awarded the 2006 AAISP (Association of Automotive Internet Sales Professionals) Professional Excellence Award. He is currently a columnist for Dealer Magazine and featured blogger for AutoSuccess Magazine and has spoken at several conferences on used car management and internet marketing. Jasen can be reached at firstname.lastname@example.org.