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FREE WEBINAR: 6 Steps to the Frictionless Customer Experience (FCX)

Automotive Event Details

FREE WEBINAR: 6 Steps to the Frictionless Customer Experience (FCX)

Time: October 5, 2017 from 12pm to 1pm
Website or Map:…
ADM Event Type: webinar, free
Organized By: Eliana Raggio
Latest ADM Activity: Sep 25, 2017

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Automotive Event Description

Today’s automotive shoppers make the choice of who they want to do business with long before they step foot in a dealership. That’s why creating a Frictionless Customer Experience (FCX) is The Ultimate Dealership Competitive Advantage.

By “Frictionless” we don’t mean just “good” customer service, or shorter sales process. It’s much more than that. Today’s customers – particularly millennials – want their buying experiences to be frictionless. Is yours?


Conversion expert Ron Morrison will give you the tools to build a profitable Frictionless Customer Experience in your dealership. He will show you how to enhance the customer experience within search engines, your websites, your written and telephone communicationsand all of your processes and people. In this eye-opening 1 hour webinar, attendees will also learn:

  • The difference between an excellent customer experience and a Frictionless Customer Experience (FCX)
  • The 6 key components for leveraging an FCX
  • How an FCX can make your dealership more profitable on day 1
  • How an FCX gives your dealership the competitive advantage
  • How to implement your FCX, what to measure and what to inspect 
  • Who to designate as an FCX Ambassador and quantify their efforts in real dollars

Make it easy for your customers to say “Yes!” If you are ready to learn 6 Steps to the Frictionless Customer Experience (FCX), then don’t you dare miss this presentation! Register Now!

PRESENTER: RON MORRISON is the CEO of PureInfluencer, a conversion agency that effectively influences shoppers to do business with its Dealer clients sooner, more frequently, and with greater profitability. Ron is a familiar face and voice in automotive marketing and has helped countless dealerships grow their sales and service businesses to produce increased revenue. With over 24 years of experience in delivering profitable results, sustained incremental and recurring revenue, and building long-term relationships, he is regarded as an exceptional marketing and business development executive. Ron is an entrepreneur, a visionary sales leader and a respected member of the automotive community and he can be reached at

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