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Digital Dealer 12 - Ed Parkinson: Connecting with Customers in Every Moment of Truth (EMOT)

Automotive Event Details

Digital Dealer 12 - Ed Parkinson: Connecting with Customers in Every Moment of Truth (EMOT)

Time: April 4, 2012 from 10am to 11am
Location: Rosen Shingle Creek
City/Town: Orlando, Florida
Website or Map: http://www.autodealerchat.com/
Phone: 1-866-358-3880
ADM Event Type: breakout, session
Organized By: Aaron Hassen
Latest ADM Activity: Mar 26, 2012

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Automotive Event Description

Before the customer visits your lot to see the car for the first time – before that “First Moment of Truth” (or FMOT) – they are going online and researching. The customer uses a laptop, tablet or other Internet-connected device to start learning about the vehicle they are interested in by searching for information online. This period prior to FMOT is called ZMOT – for the “Zero Moment of Truth”.

Dealers who embrace live chat can be “present” during ZMOT, FMOT or after the sale, by being available to customers who seek immediate answers to questions as they research vehicle options. Learn how to best relate to customers via chat, and how to build the kind of rapport that leads to increased appointments, test drives and sales.

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