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8th Digital Dealer Conference in Orlando, FL

Automotive Event Details

8th Digital Dealer Conference in Orlando, FL

Time: April 20, 2010 at 11am to April 22, 2010 at 7pm
Location: Rosen Shingle Creek Resort; Orlando, FL
Street: 9939 Universal Blvd.
City/Town: Orlando, Florida 32819
Website or Map: http://www.digitaldealer-conf…
Phone: (866) 996-6338
ADM Event Type: digital dealer conference, 8th digital dealer conference
Organized By: Michael Roscoe
Latest ADM Activity: Apr 20, 2010

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Automotive Event Description

The 8th Digital Dealer Conference and Exposition will be held at the Rosen Shingle Creek Resort, April 20th-22nd, 2010 in Orlando, Florida.

The last conference in Nashville in October drew over 540 dealership attendees and featured 46 exhibitors in over 60 booths spaces. Combined, the last two Digital Dealer Conferences drew just under 1,000 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers, and every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.

We expect 50 to 60 exhibitors and are once again expecting over 500 dealership attendees in Orlando this Spring. We’ve done seven of these now and have found the perfect balance of fulfilling both attendees’ and exhibitors/sponsors’ goals. There simply is no comparison or better value for your tight marketing/trade show dollars.

The speaking program will be heavy with practitioners who are having great success in their markets. We are bringing in speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve. Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented. And the super-successful Peer Networking Roundtables are going to take place immediately before the conference begins and immediately after it ends.

The exhibit hall is where all dining, break and social functions will be held with a single room big enough for 100 exhibit booths and over 1,000 attendees. Our focus is on getting maximum impact for our exhibitors by having the attendees in the exhibit hall for extended periods at breakfast, lunch and the evening receptions. And every one of them is a prospect for your company’s products and services…that’s why they are there. Plus we're ending the evening receptions earlier than in the past to allow you sufficient time to entertain customers and prospects. The Rosen Shingle Creek is a self-contained resort, with multiple options on-site for wining and dining clients and prospects.

Sponsorship opportunities abound, with multiple levels of sponsorship and opportunities to host private functions in conjunction with the show. Title sponsor, Leadership sponsor, Program sponsor, Track sponsor, Affiliated sponsor, food/beverage sponsor…sponsorship opportunities for virtually every size budget. There are opportunities for every size company to show you’re a “player” in the industry.

Digital Dealer Conference at the Rosen Shingle Creek Hotel
A block of rooms has been reserved at the Rosen Shingle Creek at the negotiated rate of $149.00. When calling for reservations, ask for the Dealer Communications' block to get the discount. Rooms are available on a first-come-first-serve basis. The toll free number for reservations at Rosen Shingle Creek is 866-996-6338 (ask for Dealer Communications block)

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Comment by Ralph Paglia on March 14, 2010 at 10:04am
The CRM of the Future – Why Technology is Not the Most Important Pi...
Let’s get back to basics! Find out how top dealers have turned relationships into cash with technology as a backbone.

Get real-world examples from top dealers. Don’t miss one of the top rated speakers in his third presentation at a Digital Dealer conference. Last fall was a standing room only crowd!

This session will show you how to:

* See how other dealers have turned relationships into cash!
* Get back to basics and understand how technology can support, not hinder your sales
* Ensure your top customers stay your top customers by building relationships
* Make sure you have technology that matches your business goals
* How to evaluate CRM/ILM to make sure it fits your dealership personality
* How to motivate salespeople to actually use the technology you invest in!

Attendees will come away with a clear understanding of how to quickly and easily accomplish these same results, regardless of the size of their dealership or dealer group.

As CEO and co-founder, Jonathan Ord sets vision and drives overall strategy for DealerSocket. Under his leadership, DealerSocket has received many accolades including being named to the Red Herring North American 100, International Business Awards Best Overall Company and #1 on the Deloitte & Touche Fast 50 list. Ord has been honored several times as one of the most successful young entrepreneurs and executives in Southern California.

A recognized leader in the automotive industry, Ord is a regular contributor to numerous business and auto industry publications and an in-demand speaker at elite 20 group meetings for top dealers groups including Larry H. Miller, Van Tuyl, Penske and Galpin.
Comment by Ralph Paglia on March 14, 2010 at 10:03am
izmocars Presents Best Practices from Car Dealers Around the World
Successful dealers from several countries share in their own words their process innovations, marketing tactics, lessons learned, and best practices.

Did you know that the Hyundai dealer with the highest sales volume in the world is in Bangalore, India? While it’s true that the United States is the world’s largest automotive market, representing approximately 20% of worldwide car sales, growth in non-U.S. car markets has resulted in the strong emergence of large dealerships and dealer groups in other countries. These dealers face issues and challenge both familiar to us and unique to their own markets. In this session izmo dealership customers from around the world will share in their own words their process innovations, marketing tactics, lessons learned, and best practices. Digital marketing has leveled the global playing field, and dealers worldwide are innovating in new and sometimes unexpected ways. This is a tremendously valuable session for anyone interested in casting their net as wide as possible for new ideas and success strategies.

As izmo’s chief marketing officer, Mike Martinez is responsible for global marketing operations, business development, and product management for izmoIndY, the company's new operating platform. Before izmocars, Martinez was executive vice president of products and strategy at OneCommand, responsible for strategy and product development. Prior to OneCommand, Martinez was co-founder and CEO of Four Creeks, which was acquired by OneCommand in 2006.
Martinez has also served as the vice president of sales, marketing, and products for The Cobalt Group, and spent five years at Lucent Technologies as general manager of Marketing, and seven years in a variety of roles at Microsoft.
Comment by Ralph Paglia on March 14, 2010 at 10:02am
The Internet as an Influencing Medium
Learn about the Internet as an advertising medium that offers fundamental value in a new economy where “savvy” is the new consumer status symbol.

Consumer shopping behavior has shifted in response to recent economic changes. In fact, many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money. Since consumers have become more discerning about their purchases, they are also spending more time researching and comparing in the online space, actively choosing to engage with the medium to scrutinize potential purchases.

The Internet as an Influencing Medium will provide you with an enlightened understanding of today’s new automotive consumer, as well as demonstrate how to use the Internet to impact their decision-making process. This workshop will also include examples of how to build trust with today’s conscientious consumer in online advertising.

Tori Morandi is the manager of Industry Education for AutoTrader.com, the ultimate automotive marketplace. As an industry expert, she educates the automotive community about consumer car shopping behavior and how to leverage the Internet to drive sales.

Previously, Morandi has worked with BMW of North America and Toyota and Lexus of North America as a training and instructional design consultant. Her dealership experience also includes BDC implementation and development for the Porsche, Audi, Subaru, and Lincoln/Mercury brands. She holds a Bachelor of Arts degree in Public Relations from Pepperdine University.
Comment by Ralph Paglia on March 14, 2010 at 10:01am
How to Lower your Cost of Communication and Increase your Show Rate
For every ad dollar you spend, are you getting back 10 in return? If not, you need to attend this workshop.

In this workshop you will discover five common sense ways to drive customer pay business while lowering your total cost of marketing. Bruce O'Brien has spoken at NADA and 20 groups, as well as numerous regional associations. His wealth of knowledge will give you the starting blocks to building customers that want to come back, time and time again.

Bruce O'Brien started his automotive career in 1978 after graduating with a degree in marketing. As the years progressed, he has served in almost every capacity within the dealership from sales manger to general manager. In 2005 O’Brien became the national sales manager for @utoRevenue. With a core focus on fixed operations with @utoRevenue, he has become an industry leader in fixed operations marketing.
Comment by Ralph Paglia on March 14, 2010 at 10:00am
Don’t Let Price-based Selling Turn your Cars into Commodities
Drive volume with strong profit through value-based selling

Has the Internet turned pre-owned vehicles into a commodity and permanently lowered profit per vehicle? Many dealers have responded to the Internet by continually lowering price and permanently reducing their gross profit potential. Given the challenges of today's new car market successful dealerships need strong pre-owned profitability to justify their investments in the dealership and its facilities. Learn how replacing price-based selling with value-based selling can enable your dealership to drive strong volumes with strong profits.

Pat Ryan Jr. is the CEO of First Look, the pioneer in inventory management, marketing and sales solutions for the automotive market. Ryan’s pioneering work in consumer optimization has made him widely recognized as an industry thought-leader and speaker, as well as a regular columnist for major automotive publications. Ryan is instrumental in helping top dealer groups like Penske and Hendrick develop and continuously improve winning pre-owned and Internet operations. He holds a Masters in Business Administration from Northwestern University’s Kellogg School of Management, a Juris Doctor c** laude from Northwestern Law School and a Bachelor of Arts degree from Georgetown University.
Comment by Ralph Paglia on March 14, 2010 at 9:59am
Rapid Response: the Key to Doubling Sales
Learn how to steal sales from your competitor by creating powerful, positive and fast first impressions.

Rapid response is key throughout the sales process. From the initial, multi-vehicle price quote (which should be executed in 10 minutes), through the first phone call (which should also be in 10 minutes), through the follow-up calls to the appointment and finally to the sale, rapid response is the differentiating factor in top-performing dealerships. The key to successful conversion of Internet leads to sales is immediate initial response and effective ongoing follow-up.

Tom Mohr, CEO of ResponseLogix, and has worked closely with auto dealers for 25 years. ResponseLogix helps dealers solve the top three challenges facing their Internet sales departments: the speed and quality of the initial response to Internet leads, the impact and consistency of ongoing follow-up, and the effectiveness of the Internet team’s live communication with the customer.

Prior to ResponseLogix, Mohr was president of Knight Ridder Digital, where he was on the board of Cars.com. Prior to that, he was Knight Ridder corporate director for classifieds, where he oversaw $800M in revenue responsibility including $200M in automotive advertising revenue
Comment by Ralph Paglia on March 14, 2010 at 9:59am
Essential Tools for Yesterday, Today and Tomorrow
No matter how technologically-savvy you are, you’ll never maximize sales without…

A recent panel of automotive marketing experts unanimously agreed the number one challenge facing dealerships in 2010 is selling more cars while spending less marketing dollars. Technology is endlessly changing the marketing landscape and dealers are continually challenged with connecting to customers through a maze of vehicle information web sites and social channels, while trying to understand their new buying behaviors and shopping trends.

It’s important to be visible on the most used consumer automotive information sites. Now, it’s also important to maintain a presence on social networking sites. But, what if there was a way to sell more cars right now doing what you’re already doing? And, what if this helped you continue to sell cars into the future? There is.

Recent monitoring of inbound and outbound dealership-to-customer interactions prove that sales are lost every day after the customer has initiated a relationship, due to ineffective personal communication.

Join us to hear what online visitors say move them forward in one particular vehicle or dealer’s direction and how to effectively engage the customer via e-mail and phone to increase sales and income.

Rob Lange is the national sales training director for Kelley Blue Book. His responsibilities include providing educational materials to dealers to enhance their sales processes using Kelley Blue Book values and services, and conducting regional dealer meetings to educate dealerships on the power of the Kelley Blue Book brand. Lange develops “best practices” documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences. Lange authored “Selling the Online Mortgage Customer,” a comprehensive sales guide for maximizing results with online borrowers, and has conducted more than 350 webinars for more than 5,000 attendees.
Comment by Ralph Paglia on March 14, 2010 at 9:58am
The Price is Right
Strategies, tools to align your pricing with the...


While price isn’t the only factor car buyers consider, it does play an important role in the decision-making process. Shoppers tend to eliminate options at the high and low end of the spectrum, focusing on listings that are competitively price and deliver the most bang for the buck. This workshop examines how your pricing strategy drives the visibility of your inventory and can help you win more than your fair share of the deals in your community.

In this session, attendees will learn how to:

* Use market-based tools to set competitive prices for their listings.
* Identify the in-demand cars that command a higher price and turn quickly.
* Merchandise vehicles to demonstrate their value and hold gross.
* Discuss price with customers and manage objections.

Panel Discussion: Panelists include Dale Pollak, of vAuto; Pat Ryan Jr. of FirstLook; TBD dealer.

Ralph D. Ebersole brings more than 30 years of automotive industry experience and training expertise to his role as automotive consultant at Cars.com, where he is responsible for leading the organization’s national dealer training program. In his current role at Cars.com, Ebersole has trained more 20,000 dealership professionals from general managers to internet sales personnel in a variety of dealership settings, both franchise and independent, from the largest dealer groups to single-owner lots.
Comment by Ralph Paglia on March 14, 2010 at 9:57am
Digital and Traditional Marketing: Creating the Optimal Marketing Mix
Maximize your sales and service traffic by making certain your digital marketing compliments your traditional marketing

As dealers begin the migration from traditional marketing to digital marketing, there needs to be a focused and well-planned strategy in place to maximize the allocation of marketing spend. This seminar will present a series of best practices for dealers to decide which channel will provide the greatest opportunity to attract more prospects, convert more buyers, transact more deals, and retain more customers. Part of this presentation will also include an overview of a process for how dealers can better manage the migration from traditional to more digital marketing solutions including digital advertising, online transactions, and electronic customer communications tools.

Larry Cochran is vice president, Digital Marketing, for ADP Dealer Services. Cochran brings over 25 years of automotive industry experience, with a concentration in customer care, digital marketing and overall dealership technology. Prior to his current role within Digital Marketing, he led the sales efforts for an ADP unit called Hayes Ligon, which supplies service information to auto dealerships. In addition to these roles he has held numerous positions in sales and training for ADP.

Cochran has presented at numerous automotive industry functions and has written several industry articles with a focus on digital marketing.
Comment by Ralph Paglia on March 14, 2010 at 9:56am
It’s the Lead to Appointment Show… with your host, Joe Webb
A fun, interactive, and educational gameshow-influenced session that demonstrates how to get an online shopper out from behind their monitors and into your showroom.

All of the leads in the world won’t do your Internet departments any good if you’ve not yet mastered the art of the Internet road to the sale. The absolute key to success of every Internet department and BDC is the necessity of converting online prospects into completed showroom appointments. In this engaging and entertaining session, dealers will be shown the best practices of lead management process in a format inspired by today’s gameshows. From lead retrieval to showed appointment, no dealer can look toward the future unless they excel at this today. So either learn while seated in the audience or jump up and be a contestant as your host, Joe Webb, delivers the goods with The Lead to Appointment Show!


Joe Webb, president of DealerKnows Consulting, is an automotive e-Commerce expert in digital marketing, Internet sales, lead management, and online advertising. Webb has been bringing best practices in online sales and inventory/solution management to dealers nationwide through his hands-on training efforts and progressive, virtual consulting.
Known as “the funniest guy in the car business,” Webb is a writer for Digital Dealer magazine and a regular, top-rated Digital Dealer conference speaker. In the past, Webb found success in the trenches where he created and managed an award-winning Internet department and BDC. His primary goal, as he always states, is “to better the culture of car sales.”

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