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In 2018, there are a number of trends we come across coming down the line that could prove fruitful if done in the correct way. Let's explore 6 of these in more detail.
1) Machine Learning
97% of business market leaders feel the future of marketing will consist of clever human marketers working in collaboration with machine learning-based automation entities.
The ability to respond quickly and accurately to adjustments in customer behavior will be essential in tomorrow's world as people become more demanding, as well as tech savvy. Equipment learning will help in those efforts, offering nuggets of predictive knowledge in the waves of structured and unstructured data that can be leveraged to your advantage.
Machine learning has already made an effect in healthcare and fraud recognition, with PayPal using predictive technology to fight against money laundering. In 2018, it's going to take the marketing world by storm, assisting with computerized data visualization as well as content management and analysis.
To paint a clearer picture of the power of machine learning in the context of digital marketing and how it can benefit in an industry such as healthcare, have a look at it is impact in this online video using the IBM Watson supercomputer.
96% of users take their smartphones to conduct research on the spot. The most successful brands will be those which may have the ability to appropriately anticipate and address these impulsive informational splurges, or micro-moments, by providing the right information at the right time to the customer in need.
With more people making on the spot decisions than ever before, in 2018 we expect to get a significant rise in micro-moments, and mobile-first websites will be pivotal in offering consumers instant information after immediate request.
To help its audience faucet into small segments of the colossal mounds info it offers, the BASSE CONSOMMATION employed a 'greedy navigation' way to its mobile-first website.
The BBC's mobile site displays a navigation bar council where categories are set up according to a level of personal importance and are developed to slip the user's screen precisely, in turn rendering it better to identify rich and relevant information during an impulsive or micro-moment.
3) Video advertising
The demand for online video keeps growing at an incredible rate. Actually 52% of marketing professionals around the world feel that video is the sort of content with the best ROI. What's more, 43% of men and women said they want to see more video content from marketers.
With all the younger demographic looking at more video on a wider selection of devices than ever before, in 2018, video advertising will show very fruitful for brands or businesses looking to market their products or services.